What caught my eye this week.
Today marks a new era for the somewhat United Kingdom. Long live the King. Or at least let nobody begrudge Charles III the 13 years the ONS reckons he’s due.
Likewise, it’s also time for something new at Monevator.
Because today we’re launching a Substack-style membership tier. For a small recurring fee, you can be the proud(ish) recipient of either one or two members-only emails a month. With on-site benefits too.
And by signing up you’ll help keep Monevator going for… perhaps another couple of decades?
More below, or else jump over to our sign-up page to be an early adopter. (With our thanks!)
I’ll level with you. These member emails won’t suddenly transform your life. They’re not going to make you a millionaire in a year or rule your retirement or supercharge your salary.
But if you already know and like what we’re doing around here, then you’ll enjoy them. We’re certainly not embarking on a divergent path as Internet influencers or anything like that.
So why are we doing it? And why do I hope you’ll consider joining?
A bit of background.
Tiny violin orchestra
Monevator has never been a big money spinner, to put it mildly. Cultivating an audience keen on cutting costs and saving for financial freedom is not very compatible with minting the readies.
I began posting in 2007 and for the first five or so years the site was entirely a passion project. Which, given the hours I (and soon enough my co-blogger) put in made Monevator what dating coaches call a high maintenance relationship.
Things did pick up. Advertising and some affiliate sales grew with traffic. But I turned down lucrative requests every day to do paid-for posts or links, and we’ve never gone down the ‘Make Money Online’ path that so many do.
Still, we were edging onwards and upwards.
Indeed by summer 2021, if you squinted, we almost looked like a real business. On leaving the workforce, my co-blogger The Accumulator was able to devote himself more to the site – having written his articles during his weekends for a decade – and there was a budget for it too.
I began to daydream about a Monevator site design makeover – so my younger friends would no longer laugh at it.
But these halcyon days didn’t last.
I won’t belabour the story: basically a one-two-three punch of the end of lockdowns, a Google algorithm thwack, and the collapse in ad rates hitting everyone from Facebook to, well, us, slashed our inbound search traffic (the transient visitors who actually click on ads) and crashed our income.
Back down the snake we slid, after only just climbing that ladder.
The Accumulator was dialed back again. We’d been making good progress updating the articles that needed it, but that also went on hold.
And the mooted design revamp? Well this is why Monevator still looks like you’ve just woken up the day after Lehman Brothers failed in 2008…
Subscribe and save
You may have noticed many big media sites – let alone indie blogs – shutting down or else getting covered with clickbait in recent years… What This Woman Learned When She Gave Up Wearing Her Bra. How Nigel Farage Keeps Slim Thanks To This One Simple Trick.
The social media platforms long ago gutted most of the alternative online media. YouTube, Instagram, and TikTok have done a number on what was left.
Fair enough, I suppose. We get who we vote for and what we pay for. Perhaps most people can live without verbose wonky articles, and prefer a 20-second video of somebody raving about the FTSE while standing in a bucket of iced water wearing a Superman cape.
Who am I to judge?
However not everybody does. Email subscription platform Substack has shown people will pay to support quality content. And this model is appealing to us, because it aligns with what we believe you prefer too. Authentic and trustworthy info – not us selling products, or writing top ten lists for the eyeballs.
One option then was to move Monevator to Substack. (It’d also solve the 2008 chic issue!)
However many of you add a lot of value to our articles via your own comments, and countless more benefit when you do so. That works best on blogs. Besides, I still believe in independent websites.
Hence we decided to instead add subscription and membership features to Monevator.
The perks of being a Monevator member
The result is a little clunky, but it works. You’ll see a sign-in link on the top-right of the Monevator website. When you log-in as a member, you also see a little box in the sidebar, from where you can take ownership of your commenting ‘nickname’ and your avatar displayed alongside comments.
Baby steps.
You’ll also notice Monevator has no ads when you’re logged in as a member. This is another benefit to signing up. While I’m grateful for the revenue that advertising does still bring in, it’s obviously a more peaceful experience without it.
(Yes, we all know you can use an ad blocker. But too many people do that and we – and other content creators – may have to shut up shop. There’s a cost to making everything free.)
Our membership and subscription emails are delivered with software from Memberful (owned by Patreon). The financial stuff is handled by the ubiquitous payments juggernaut Stripe.
Indeed we don’t process your credit card details at all. So don’t worry about that.
As for those member emails, I’m not going to over-hype them. (Why do I sense buzzers and lights going off, Take Me Out style? Where’s Paddy McGuinness when I need him?!)
The Accumulator’s monthly ‘Mavens’ email will be passive and FIRE-focused. Business as usual but maybe with a slight tilt more towards de-accumulation. (Hey, we oldies can better afford it.)
An additional monthly email – which you get if you sign up for ‘Moguls’ membership – will be by me, and it will be for like-minded active investors and market maniacs.
This is the stuff I first set the website up to share but I’ve stopped posting in recent years. In part because I haven’t wanted to dilute the key Monevator message that’s evolved – that most people should use index funds – but also because I grew tired of writing endless caveats and disclaimers.
So expect heretical emails flagging up interesting stocks and funds, others on market conditions or new strategies – the content will evolve as we find our feet, but it will be unapologetic in being for those who know better but who love the game.
Oh, and it is definitely NOT going to be personal investing advice. Nor will I guarantee Five Stocks To Beat The Market or the like. (If I could promise you that, I’d charge a lot more for it.)
However I will do my best to create a monthly email that subscribers actively look forward to, as we explore together the perplexing challenges of active investing.
Your investing website needs YOU
So that, in too many words, is what our new membership service entails. (Summary here).
But let’s be honest, this is also us asking you to help support the 80% of new content that will still be free – and the more than 2,000 articles we’ve published in the past and continue to update.
We hope you’ll see the monthly tariff as more reasonable in that light.
In fact over the past 17 years I’ve had literally hundreds of people ask me how they can give us a bit of money. This hasn’t happened with anything I’ve done before (except for being a grandchild).
You’ve suggested Patreon support, tip jars – even my Bitcoin address at the end of every post.
But I wanted to do it properly. Belatedly, this is our stab.
We probably need roughly 1,000 of you to become members – not all on the cheaper Mavens tariff – for us to become relatively safe from Google’s whims or the pressure to turn more articles into affiliate pitches or whatnot. (At least until the AIs rip-off all our content and kill us anyway.)
With enough members, we will be free to create more – and sometimes deeper – articles. As well as revamping more of the good stuff in the archives and making it more accessible.
Above all we can strive to make Monevator the only place the average person needs to visit to become a successful – and self-directed – investor, in control of their own financial destiny.
In short, we all win!
Will we achieve escape velocity? I have no idea. But it’s partly down to you.
So please do check out our sign-up page and consider becoming a Monevator Maven or Mogul.
And have a great coronation weekend!