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A start-up that’s growing at 100% a month

CrashPadder logo

A successful start-up is about the most inspiring place you’re likely to work, in my experience. If you own the growing company, it’s even better:

Set against those benefits is the opportunity cost of losing your salary, impacting on your savings strategy.

Crash course in entrepreneurship

One interesting start-up is Crashpadder, a London-based web service that hooks up homeowners with spare rooms with those looking for a temporary bed. It’s potentially cheaper – and friendlier – than a budget hotel.

CrashPadder is a matchmaker between property owners and would-be snoozers

While all start-up business have big risks, Crashpadder is the sort of clever and affordable idea that’s within the reach of most spare room entrepreneurs. I was curious to know more, and Crashpadder’s Josie Anderson kindly obliged.

Monevator: Who is behind Crashpadder?

Stephen Rapoport: Crash Test Dummy

Josie Anderson:

Crashpadder is:

  • Stephen Rapoport, Founder. Background in entrepreneurship having founded two previous businesses.
  • Josie Anderson, Communications Guru. I left John Lewis to join CrashPadder back in January having spent a number of years managing content for various big brands. I previously worked with Stephen at a web start-up and we’ve been close friends ever since.
  • Daniel Hill, Technical Wizard. Dan taught himself web-design in order to help make ends meet whilst he became a world-renowned classical music conductor, but proved so good that he was soon running his own agency.

What is the business model?

Guests book rooms online, paying in full for the stay. We transfer 90% of this to the host after the stay has taken place. We also earn a £3 booking fee from the guest.

Where did the idea for Crashpadder come from?

Stephen was in Sydney during the Olympics in 2000. He arrived the day after the opening ceremony and couldn’t find a hotel or hostel room for love nor money. When a bed was available, it would cost many times what he could afford.

He ended up crashing with one of my colleagues and contributing a little towards the rent, which worked out well – and the idea was born.

Homestays are commonplace across Asia, and even the UK in the past. We hope that this fun, friendly and affordable way to stay will come back in vogue.

How was the business started?

Working from the British Library’s IP centre in mid-2008, Stephen got a basic website live and a business plan written before taking it to various Venture Capitalists for seed capital, which was secured from a High Net Worth Individual.

Did you all quit work straight away?

Stephen gave up his job immediately. For Crashpadder’s first 12 months he lived on the income he made by offering his house as London’s first Crashpadder property. After a time, additional funding was secured, which enabled him to draw a salary as well as employ Dan and myself [Josie], both of whom had previously worked for Crashpadder on a freelance basis.

How is the business going, and what are your targets?

The business is growing fast, increasing revenues by 100% every four weeks since January 1st 2010. We have growth targets in place that reflect this strong start, but we recognise that this rate of growth is unsustainable in the long-term.

The next big step will be a third (and hopefully final) round of investment.

What have you found hardest about setting up Crashpadder?

As a totally new model and concept, it was hard to establish the business operations in a way that is both efficient and scalable. Another huge challenge is one of marketing and communications – we have a sea change of public opinion to affect before we can be considered a legitimate accommodation choice for some demographics.

I’m pleased to say we seem to be overcoming both of these challenges.

What’s been most enjoyable, from an entrepreneurial perspective?

Walking to work in the morning, knowing that everything that awaits is self-selected. The intellectual and commercial challenges inherent in start-up life have been amplified by the fact that the business model is new.

Do you think the gold rush is over for Internet businesses, or are there still plenty of opportunities?

There are huge opportunities, more now than ever. The Internet as a public-facing consumer medium is still only 15 years old – hardly out of seedling stage. Furthermore it is developing technologically at a tremendous rate, making more and more things possible. The transition to mobile Internet in particular will throw up countless new opportunities.

Any last words of advice for would-be entrepreneurs?

Stop kicking your heels and jump in – you’ll know within a month if it was the right thing to do.

Read my interview with an iPhone app developer for more on DIY start-ups.

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Weekend reading

My weekly musings, plus some other good reads.

For the past few weeks I’ve been saying shares are cheap. The FTSE 100 is pricing in another recession, but double-dip recessions are very rare.

It’s true we might stand on the edge of a depression (as Krugman argues this week in The New York Times) but then, we always might. The important point is whether the price you’re paying to bet that we don’t is a good one or not. Economic cycles have never run like clockwork.

Besides, I wouldn’t bank on an economist’s forecast. It might be right, but so might a coin toss. Economists are like bad haircuts – best kept in the past.

If I’m going to be wrong, I may as well be wrong in company. You have to look pretty hard, but there are a handful of us idiots out there.

Here’s Neil Hume in today’s FT:

Valuations are increasingly reflecting a slowdown in economic growth. The 2011 price/earnings ratio for the FTSE 100 is around 8.3 and the prospective dividend yield is 4.57 per cent. That compares very favourably with a 10-year gilt yield of 3.34 per cent.

Analysts are putting through more downgrades than upgrades, which is a reason to be wary of PE ratios – previous collapses in corporate profitability have been preceded by negative earnings revisions.

However, they have also been accompanied by inverted government bond yield curves – where 10-year notes yield less than short rates – and high levels of inventories. Neither are present at the moment.

Here’s David Cumming, head of equities at Standard Life Investments, in CityWire:

Cumming believes the panic triggered by the collapse in Greece has been overdone. ‘The EU has bailed out Greece and that has thrown enough liquidity in the market. Our view is there is enough liquidity in the system. Not so much confidence – but eventually this will come back.’

While he is not hugely optimistic about the prospects for this year’s market, he remains part of a band of specialists, including UBS and Morgan Stanley, that believes the FTSE will jump to around 6,000 points by the close of 2010. ‘That is not being wildly bullish, just based on the assumption we won’t suffer a double-dip recession,’ he said.

Malcolm Wheatley puts the negativity nicely on The Motley Fool:

Early on in my consulting career, I learned to watch out for the ‘blockers’.

Blockers, in short, are people who resist change by pointing out all the reasons why something might not work, and isn’t a good idea — rather than thinking about the reasons why something should work, and is a good idea.

And with the FTSE 100 index now down just over a thousand points since mid-April, the blockers are certainly out in force. I expect to meet at least one in my local this evening, shaking his head and pointing out the folly of investing in anything other than nice, safe deposit bank accounts.

(Update: 14:47 Thanks to the commentators below who’ve pointed out the next comment from Alan Steel is from early June, NOT July. I blame the vino (or rather the after effects!) For what it’s worth, the Baltic Dry is a volatile index).

Here’s Alan Steel, a rare financial adviser who was bullish about the next decade for equities at the market bottom in 2009. He is [ahem – was!] telling clients:

Instead of getting our knickers in a twist over headlines about Dubai collapsing (remember that?), or Greece’s debt triggering a global depression (it constitutes 0.6% of the World’s income), we should pay more attention to the fact the Baltic Dry Index, a function of rising World trade, is up 32% in 6 weeks.

And there are 3.5 billion consumers in Emerging Markets desperate to be better off. That’s a heady combination of high demand, low debt and fast growth.

So our message is still the same. We expected the Summer to be bumpy and that’s why we introduced caution to your portfolios. But by late September, we would expect to be fully invested again in growth assets with the main focus overseas.

Shares are too volatile to be a sure bet in the short-term, but that’s really the point. As investors, we can:

Or we can do a bit of both. Either way, logically you’d buy shares today.

[continue reading…]

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Keep it simple, stupid

Complex systems

Human beings love complexity. There are more complex ways to put it, but as this post makes the case for simplicity let’s start as we mean to go on.

I argued recently that the stock market had fallen lately because it had gone up a lot, fast. We’d got carried away.

“What rot! I don’t subscribe to Monevator to read what my six-year old could tell me! I want to hear about sovereign debt defaults, plunging leading indicators, and a death cross price pattern!”

Okay, nobody wrote that to me but that’s how many people treat the market and economics. Just watch an hour of CNBC for proof.

Now I’m not here to say that markets or economies aren’t complicated. They are true complex systems.

What I do think though is that complex answers are more about fitting our idea of what’s a suitable class of explanation, rather than about being right.

In reality, the best answer to most stock market questions is: “I don’t know”.

Kids think complex

Our bias towards trusting complex solutions seems hardwired from birth.

I spent part of this week at Culture Evolves, a conference in London organised by The Royal Society. Anthropologists, sociologists, and various other –ologists discussed whether ideas and language evolve in a similar way to genes.

One session highlighted ‘over-imitation’ in children. The gist was that as kids we learn by imitating other people, but – unlike chimpanzees, notably – we’re sometimes prone to copying redundant activities, too.

Derek Lyons spoke about this research. It involves training four-year old kids to ignore witless adults, and then recording how the kids later extracted a prize from various toy-based puzzles:

Two of the entirely legal child-tormenting devices

Derek found that if just given the puzzle without adult guidance, the kids set about finding the quickest way to extract the prize.

However if kids first saw an adult doing dumb things like waving feathers, removing pointless struts, or tapping a box with a pencil before opening the door to the prize, the kids copied the redundant acts, too.

It seems that kids who first see an adult solve the puzzle are assuming the toys are more complex than they appear – that there must be hidden mechanisms that explain why these seemingly dumb actions are required:

  • If researchers joined two toys together with a section of pipe and did dumb things on one before taking the prize from the other, the kids copied them.
  • If the pipe was removed – disconnecting the two set-ups – the kids correctly assumed the adult was wasting time on the other toy, and went straight to the one with the prize.

Importantly, we continue to over-imitate as adults.

For example, if you don’t know anything about cars and you watch a mechanic check various parts of your engine before topping up your oil, there’s a good chance you’ll perform the same needless checks when you fix the oil yourself.

Similarly, if you’re an investor and you read or watch apparently informed market pundits, you’ll soon believe the FTSE fell by 0.2% because German government bonds are rising in reaction to saber-rattling in Iran, or similar nonsense.

Before you know it you’re trading noise like everyone else.

Dumb money is smart money

As investors, we should try not to assume that complicated products or explanations are always required, let alone superior.

Financial markets are complex systems. They are analysed by well-paid and clever-sounding adults who read charts, follow company results, and insist that investors should put 10% into palladium futures or Korean bonds.

Mostly we’d be better off ignoring them and sticking to a very simple plan. But it takes real understanding to appreciate that clean, cheap products in investing are usually better than expensive and complicated ones:

  • Active funds are more popular than index trackers, even though trackers have been proved to outperform most managers. It’s hard to trust dumb tracking.
  • Asset allocation is a very imprecise art. The easiest thing to do when you’re ready to move beyond the cash/tracker combo is to pick a simple ETF mix and rebalance annually. Complex financial models will suggest you need 3.653% of your money in this or that. You don’t.
  • Banks love to sell structured products because few customers understand how they work. (They’re actually based on derivatives).

Academics have even discovered that High Street savings accounts and mortgages are made deliberately more complicated to confuse us!

Takes one to know one

Perhaps you’re immune from favouring complexity, but I doubt it.

I’m financially literate, yet I still pick shares with a proportion of my portfolio. It increases the time dedicated to investing at least ten-fold, and the jury is still out on whether it will make me richer. The academic evidence says it won’t.

True, I claim I do it for fun. But there are other challenging things I could do for fun instead. I could become a cultural anthropologist, for instance, which on the evidence of the conference I attended is interesting and involves a lot more attractive women than share investing. (Give me a break – I’m recently single!)

In my experience, most people who get into the markets eventually buy some shares or active funds. Even if they know better.

K.I.S.S.

The real cardinal sin is to invest in something you don’t understand instead of a straightforward product that you do.

A great example are income investment trusts, which fluctuate with the stock market like any other shares, but have a very good track record of delivering a growing income over time.

People wary of the stock market shun these trusts, and instead buy expensive pseudo-bonds that deliver a crappy return and too frequently blow-up or result in a miss-selling scandal.

Other examples of over-complication include foreign currency mortgages, guaranteed equity bonds, and bundled life insurance products.

Shun them all, and keep it simple, smarty!

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Or, why I don’t work 9-5 any more

Modern work is rubbish, even if you’ve got a McJob

When I was a student, we called them McJobs. Undemanding gigs at a generic pizza place or in a bookstore where no one expected you to smile – not the customers, your employer, and certainly not yourself.

Everyone involved knew you were doing a McJob for the money – all £1.56 an hour of it – and as long as you didn’t vomit into a bin or miss three days in a row for Glastonbury, you’d hang on to it. If you didn’t, there’d be another McJob around the corner.

Yet 20 years on, the McJob is going the way of free student grants, teenage rebellion, and the thrill of finding your dads’ porn stashed behind the tubs of Turtle Wax in the garage.

We’ll miss it when it’s gone.

Faster, stronger, more productive

It’s the competition, you see.

In the globalised, inter-connected, bullshit-fuelled modern world, it’s no longer possible for bright kids to take a multi-year breather, unless it’s for something officially sanctioned like a gap year (deemed improving, despite everyone knowing gap years are Club 18-30 for middle-class kids with a few National Geographic photo opportunities thrown to please Gran).

Due to the intense competition foisted by continual tests in school, ubiquitous A-grades, university for all, and the big influx of talented immigrants, you need to know exactly what you’re doing and where you’re going from the moment you rise from your potty to the day you follow your nose into a modern office.

Get the qualifications, gather the work experience, collect your badges and go, go, go – headfirst into a depressing facsimile of what you were led to believe would be your life.

And boy, you’d better be committed. Even if your job is merely to serve hot brown liquid to commuters at an 85% profit margin.

On track for partner by 40

Pity any poor teenager or twenty-something without a master plan.

While they’re busy wondering what it’s all about (life, I mean), some Hermione with half their imagination is already out of the starting gate, hell bent on achieving Grade 4, Level Six Employee-of-the-Month status in record time.

Far from aggrieved that she’s been turned into just another square peg, Hermione will be all foam and fury if she doesn’t feel adequately shepherded through her career by her employers as studiously as any kid tending his ant farm.

In today’s corporate world, the spiritless Hermiones have taken control, which is why long, gossipy lunches, Mad Men-style gender tension, and genuinely creative and inspiring work has all been outsourced to independent outfits who’ve not yet succumbed to pay scales and route maps.

Once named the rat race, for 95% of people the ordeal of the resultant 9-5(-10) is more like being a hamster running on a wheel.

The difference is nobody expects a hamster to be ‘committed, enthusiastic, and a genuine team player’ when he’s running on the spot to go nowhere.

I’m loving it

If at this point you’re shaking your head, then either:

  • You’re under 35.
  • You create short films for Pixar, you manage an exciting investment fund (fixed interest doesn’t count), you work with animals or kids, or you do almost anything medical. Congrats! Today’s post is not about you or your life.
  • You’re self-employed or you run your own business. (Ditto!)
  • You still believe what they told you.

It’s excusable to be young, everyone should be so lucky as to get paid for doing what they love if they can, and becoming self-employed is the most realistic escape pod for most of us. (It’s what I did).

But there’s no excuse for believing what they told you.

I was happy to have a job once. Then I reached 30, and younger, fitter versions of me came along to be happy with it instead.

I’d noticed the wrong people got promoted. I saw that when I was promoted or offered new jobs, it was for the wrong reasons. I realised that sucking up was more important than competence.

Finally, I saw that the average office was a white-collar version of a bukakke session – an orgy of desk-based fluffing, slurping, and spitting behind your back.

What about the workers?

To appreciate how the modern workplace can crush the soul of anyone creative and bright faster than Simon Cowell saying, “Really? Who told you that?” then consider this interview with the boss of Whitbread, the owner of Costa Coffee:

Alan Parker, the chief executive who has been with the chain for 18 years, took a £5 million bonus this year for his work turning Whitbread into one Britain’s most successful companies.

Asked if it was time for his employees to share the rewards, the normally smooth Parker prevaricated. “We are looking at improving employee engagement at all levels,” he said. “We take employee morale very seriously.”

Did that mean pay rises? “Engagement has gone up,” he replied, before confirming the pay freeze was lifted.

Let’s repeat that again in slow motion and close-up, with Parker’s mouth opening and closing like a dreadful goldfish of the deep.

“Engagement has gone up,” he replied.

At this point I suppose I should discuss how the average worker just wants this and that, and how ‘engagement’ is a poor parody of the other.

But I can’t be bothered. Really, I’m feeling in a Bolshie mood, and that Karl Marx had a point.

If capitalism had a soul, then all the boring and awful jobs would be the best-paid jobs, and fun careers like playing football for Man United or running hedge funds or being George Clooney would pay the minimum wage.

Instead, capitalism has a sense of humour.

Doublespeak but no overtime

Whitbread CEO Alan Parker’s job isn’t good because he gets paid £5 million a year. That’s an awesome bonus.

Parker has a good job because he’s in charge, he can make things happen inside his company, and because work excites him when he wakes up and never leaves his side.

Compare that to the average worker in a coffee shop. He or she will spend all day making coffee, be abused by customers, and even has to put up with patronizing garbage about ‘engagement’ – with only a piss poor level of hitherto frozen pay to compensate.

While the CEO is moving little plastic figurines depicting his various executives around his industry battle map, his employees are choking on their cappuccinos at the thought they’d come to work for anything other than a day’s pay.

A coffee chain CEO thinks his staff are facilitating a third space encounter for beverage-based mini-break client experiences or whatever waffle it uses to describe fleecing the drones as they make their way to their corporate slave ships, foolishly hoping a shot of caffeine might make another day of being dragged down by the Hermoines a smidgeon more bearable.

But his staff think they are selling coffee.

And they have to sell it like they love it! Like arriving to work in Unit 41B at 8am every morning is almost as good as being the fighter pilot, poet, brain surgeon, or lap dancer that they once imagined they’d become.

They have to love their little part of the big picture, even if it’s not a job anyone ever dreamed about except in one of those “Would you rather have syphilis or crabs?” type daydreams.

If they don’t pretend to love their dreary career convincingly enough, then sooner or later somebody else will come along who can.

McJob R.I.P.

Tune out, drop in

Ignoring for now the downsides, the revolution in art, culture, tolerance, and opportunity that happened in the 1960s occurred because bright people could drop out.

There were plenty of McJobs to clock into half-asleep while you were being a part-time hippy, and a clever person with a degree and fast tongue could sweet talk their way into a career in Bloomsbury or on Madison Avenue when they were done with peace and love.

A disappointing career in a dull office was never the be-all and end-all, but we knew it and admitted it back then.

In contrast, last week I met a top-flight Oxford graduate who has already done nine months of unpaid intern work – racking up huge debts living in London in doing so – and who insists she needs to do more.

She hasn’t had a job yet. I wonder how long she’ll feel engaged for when she does?

Readers, I suggest you consider these new realities of work, and start building a freedom fund pronto. Live cheap, and consider working with your hands or doing something else that keeps you from the Hermiones. And never leave a job you love, because there aren’t many left out there. What do you think?

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