What caught my eye this week.
Fashion shop ASOS reported full-year results this week. Revenues were up a fifth and profits surged, as the online retailer found itself with a – cough – captive audience during lockdown.
In the mercurial way they are wont to do though, its shares actually slumped despite this good news.
Everyone knows business is booming for online retailers, and ASOS shares have been on a tear for months. So like a seasoned Tinder swiper, investors focused on the negatives.
ASOS’s management fears its 20-something customers are set to suffer more job losses. That’s even assuming they’ve got anywhere to get dressed up to go to, with much of the country lurching into increasingly ubiquitous ‘local’ lockdowns.
Also, customers have begun to return a lot of what they buy, just like they used to in the good old days.
For a few months earlier this year, a sort of Blitz spirit saw most shoppers buy only what they felt most likely to keep. But more than a few have now resumed their habit of ordering with abandon like Julia Robert’s Pretty Woman run wild in Rodeo Drive, only to return most of it to ASOS. That’s a big drag on margins.
I suppose it’s encouraging in a sense. A hint from the resilient younger generation that things will go back to normal someday, spendthriftery and all.
Office politics
I wondered about whether we’ve changed and what will go back to normal before. It still seems up in the air, at least from the perspective of UK citizens who find themselves restricted again. (I daresay the existential questions are less prevalent in virus-free South East Asia.)
One place where the narrative is especially all over the place is working from home.
I’ve read countless reports from property companies this year that talk a good game before admitting their offices are open, yes, but mostly empty.
And it wasn’t long ago that Boris Johnson was urging people to go back to work, eyeing city centers that remained more ring doughnut than jam-packed.
But even before the second wave, it wasn’t clear whether people actually wanted to go back to the office.
A study by UK academics found that 88% of employees who’d had a taste of working from home during lockdown wanted to continue to do so, at least in some capacity.
Nearly half said they wanted to mostly work from home in the future.
Set against that are regular soundings from those who are finding working from home a strain, if not depressing or distracting.
As one person quoted by Slate put it this week:
I didn’t think I would miss the office because I’m an introvert … until I was a few months deep into full-time WFH. I almost need the external accountability of going into the office.
Otherwise I tend to procrastinate and lose focus, and as a result I’ve really seen my work quality dip and my stress level go up as the months have gone on.
I recently got the opportunity to come back into the office on a part-time basis and I feel so much more productive and happy.
I have worked from home for most of the past two decades. I’ve long considered it one of the secret joys of modern life. (I did break the omertà and tell you so).
Everything is easier without a commute or crowds at the shops, and with most of your chores done during screen breaks.
Not to mention you’re more likely to be in for those online deliveries!
Well, that cat is out of the bag. We’ll see how many newfound freedom lovers can transition to at least partially working from home, and how many are made miserable when the option is snatched back from them.
What do you think? Let’s have a rare Monevator poll:

I don’t expect our readership to mirror the general population. But it’ll be interesting to see what you all think.
If homeworking is here to stay, then some companies face a reckoning. You can definitely run a business with many or even all your workers at home (I have) but it must be set-up that way for the long-term. Institutional memory and goodwill got firms through the first lockdown. But those are wasting assets.
Have a great weekend, as best you can where you are.
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