How’s this for a contrarian opportunity? Prime London residential property.
I’m thinking about flats and houses in South Kensington, Chelsea, Notting Hill, and Knightsbridge.
Okay, you could easily spend £1m just to secure a very bottom-rung apartment near the Natural History museum – so perhaps ‘houses’ is a stretch for all but a handful of moguls.
But then again, if you do have a few million quid to spare then why not grab yourself a four-storey slice of stucco-fronted heaven?
Because it looks like the best time in a decade to buy London’s most expensive property.
Astonishingly, prices in the prime residential areas of Kensington and Chelsea are back to 2013 levels:

Source: FT
These are nominal prices, remember. Adjusted for inflation, prices are down almost 40%.
Hence if you do bump into an oligarch at your next London cocktail party – or perhaps when they’re slumming it at Stamford Bridge, home of Chelsea Football Club and a previous plaything of multi-billionaire Roman Abramovich – please do extend your sympathies.
If they’d sold their prime London residential property at the start of 2013 and put the proceeds into a global tracker they’d be up nearly 350%.
That’s quite a price to pay for believing that ‘you can never go wrong’ with London property.
Come take a walk in sunny South Kensington
I guess if the Brexit vote for some was about sticking it to the elites, then the elites who owned property in Kensington & Chelsea have been well and truly stucked.
We might – ahem – have been taking back control. But foreigners saw a formerly sensible safe haven losing the plot and they began to steer clear. Shunning both our prime properties and our stock market.
Brexit and the half-a-decade of political tumult that followed it took the froth out of top-tier London prices first, but beyond that it’s ongoing hits to wealth – capital gains and dividend tax increases and swingeing stamp duty hikes, as well as the changes to the non-dom regime – that has seemingly put the boot in.
The hard data is debated. But the non-dom flight appears to be real:

True, that Guardian article goes into why it’s hard to quantify exactly how many non-doms have left – as well as what the hit to GDP and the subsequent tax receipts might be.
Reports of thousands of ordinary British millionaires leaving the UK are also hotly contested.
Nevertheless, we have prime London property prices back to levels last seen when Robin Thicke’s Blurred Lines topped the UK charts, untroubled by the still-to-come Me Too movement.
So something has definitely happened.
I’m not sure I’d finger higher interest rates, incidentally. Obviously rates rising hasn’t helped. But we’re talking about a slice of the market dominated by the wealthy, many of whom are cash buyers.
Wider London prices have been sluggish for years too. I’d definitely see rate hikes as a culprit there.
But those non-prime areas have seen prices up, whereas prime has actually fallen back. That’s a big difference.
The bottom line is foreign buyers have long been the pivotal players in prime London property. Both as investors and as residents. And in recent years they’ve not been very keen to buy.
Whether they’re coming or going and in what numbers, the prices don’t lie.
Primed for recovery?
It’s hard to be super-optimistic about the near-term future, too.
London’s productivity – which drives its non-imported wealth – is back down to pre-pandemic levels. And new data from UBS has found the UK’s rich actually got relatively poorer in 2024.
However… if you think Britain’s fortunes will change – or at least not get any worse – then could this be the dip that enables you to buy property in one of the world’s most desirable postcodes?
A neighbourhood with the highest life expectancy in the UK, not coincidentally.
The idea does hold some appeal.
Profiting from the Great London stock market sell-off is one thing. But the American private equity firms and hedge funds that are swallowing up UK PLC on the cheap can’t dismantle and ship King’s Road back to Connecticut. (Putting aside the fate of the original London Bridge).
Buying a stake in prime London property would be like putting down a wager for the decades.
What you’ll pay to move into prime London residential property
I know South Kensington well. I’ve watched its ups and downs – and the influx of foreign wealth – over three decades, and I’m confident it’ll eventually recover.
The French and Russians may have retrenched. But in time they’ll be replaced by more North Americans, Indians, and East Asians.
The numbers still make me blanch. Not only that sticker shock – over £1m for a entry-level prime postcode flat, and £1.5-£2m for anything with a modicum Rightmove appeal, up to multiple millions for a luxury apartment – but also the hefty service charges, low yields, and the high interest rates I’d have to fund any purchase with myself.
Nevertheless, I’ve toyed with a joint investment with friends within a limited company.
I have few moral qualms about letting a bijou buy-to-let in Chelsea to an Italian private equity fund manager with respect to the UK’s wider housing shortages.
Deal or no deal
For kicks I’ve run the numbers on a dozen properties. Despite stagnant prices, I see negative cashflows.
Let’s say the Monevator Mansion SPV buys a £1.5m two-bed flat in pretty good nick in South Kensington.
I model a 75% interest-only mortgage at 5%. The starting monthly rent is £3,750.
The flat will be managed by an agent (at 12% a year, with other costs), but I’ve generously not accounted for refurbishment (which is definitely unrealistic at this end of the market) nor for void periods.
Also, the simple calculator I’m using doesn’t increase service charges, which is clearly unrealistic too.
Using these ballpark figures, a 3% annual growth in prices (maybe optimistic) and matching rent rises (more credible, with inflation) yields:

Ouch! Who needs dodgy alt-coin pump-and-dump schemes when you can lose money with good old bricks and mortar?
But wait – buying into prime London is all about capital gains. And I am assuming 3% growth (left-hand side of table).
Even then – and with leverage – after a decade we have a 2% annual return on investment:

With returns like that, at least we wouldn’t have to worry much about paying higher taxes. No wonder Finumus says buy-to-let is dead.
On the other hand, wouldn’t we be doing this because we believe things will get better?
Well my 3% annual price growth does assume a turnaround. But let’s be even more optimistic. Say a 4% initial yield, interest rates cut to enable a 4% mortgage rate, and prices and rents rising at 4% a year for a decade:

That’s much better. The annualised return on investment improves to 10%, too.
Even so, 10% is only a little better than what you might hope to achieve from the global stock market – and after a lot of very optimistic assumptions and using a lot of mortgage debt to get you there.
I think we can assume few investors will be riding to the rescue of prime London property anytime soon.
Location, location, location
The better opportunity might be if you’re a high-earning HENRY type – or perhaps a retired couple who moved to the suburbs but who misses London life.
Because in that case, pleasing your heart might pay dividends that overrule your head.
For many years the majority of ordinarily wealthy British property buyers have been shut out of prime London property. But stagnant prices in Kensington and Chelsea for a decade might let a sliver of light in.
Consider that if in 2014 you were a young-ish banker (or more likely a couple) who’d reluctantly moved to still-lovely Zone Three – say Wimbledon – rather than continuing to live your dream life in Notting Hill.
Your Wimbledon property has gone up a bit in value:

Source: KFH
Okay, so a 10-30% price gain over ten years is hardly the crazy house price explosion that London saw from the mid-1990s to 2016.
But up is up. And compare it with the properties you couldn’t afford in 2014 in Kensington and Chelsea:

Source: KFH
As we’ve already seen, here prices are stagnant-to-down.
So a differential has opened.
I don’t want to overplay this observation. Prices are still sky high in the Royal Borough. And of course somebody young who eschewed Zone One in 2014 may have since acquired kids and a spouse and a golf habit that’s no longer compatible with what they can afford in prime London, even with a price cut.
Still, it’s an interesting reversal of a multi-decade trend – at least for as long as it lasts.
Streets paved with fool’s gold
I’d agree with you if you said flatlining prices for a decade around The Natural History Museum and Kensington Palace might reflect a bubble in 2013 as much as a market clobbered by later events.
Very fair.
And yet… be greedy when others are fearful.
Being greedy is easier said than done though. As we’ve seen, you’ll probably need a long time horizon to make an investment wash its face – economic miracles or self-help refurbishments notwithstanding.
Also, I don’t know any way to get exposure to the prime London residential market via equities. You might look at Foxtons (Ticker: FOXT) or Savills (Ticker: SVS) but there’s a lot else going on with those businesses, too.
Perhaps the best bet is to move to the borough. Besides saving on stamp duty, you’d be your own perfect tenant. Less money spent on agencies, regulations, and void periods. And a lot less hassle.
That’s not likely for me – I still love my flat – but it’s nice to daydream.
For now I’ve just bought a few more shares in the decidedly un-prime Mountview Estates and some other London-listed (commercial) property vehicles.
A man’s mogul’s got to know his limitations. But if you’re one of our wealthiest readers…?
These figures are fascinating, I’ve never understood why people only ever use nominal figures when talking about house prices. I checked our street out and if you’d bought at the peak in 2007 you’d be about 60% down in real terms.
I’ve always thought, if you had the money, central London would be the ideal place to retire to in many ways, unrivalled cultural activities, parks, walkable etc. Service charges is the big thing I think for flats, these can be eye watering. Though I’d be more interested in somewhere like Bloomsbury or Clerkenwell than South Ken. It’s never going to happen of course….
We’ve done “OK” with our house “Up North” thanks to buying at the right time (start of 1995), for the right price, and then selling off a spare strip of land with outline planning permission for a 5-bed detached. Even so, based on a valuation last month, we’ve seen a 2.8% annual return after adjusting for inflation. We could sell it and afford that flat near the NMH (we’re members, that could work!) but we’re sure not going to.
House price index data is limited and poor quality which produces a low resolution output although you wouldn’t think it from the pretty and precise time series charts. The fact it’s not possible to get good quality data on £psf reveals a lot. Even talking about Westminster or RBKC as a single area obscures more than it reveals. To get a real sense of what is happening with prices takes a few months of manually monitoring a submarket of 10-15 streets which is painful.
I’d add Berkeley Group (BKG) to your list of imperfect ways to get exposure to prime London residential.
How about a crowdfunder to raise funds to invest in Monevator Mews? Own your very own slice of SW7 bedsit heaven.
Would be an exciting non-correlated asset to include in the No Cat Food retirement portfolio?
A very engaging piece. Thank you @TI.
If you both want to and can afford to live in the RBKC or in Westminster, then now’s probably a good time to move there, but only if you’re already thinking of doing so.
On the other hand, as an investment….
The problem is not the relative price or return profile per se, but rather that the ‘lumpiness’ of housing means that direct ownership of investment property is not ideal. Sure, you can use cheapish leverage, which is harder for stocks, but – just using the example in the piece – you’re still forking out over half a million in deposit and stamp duty.
Can you imagine putting half a million into what you think is an undervalued but still a clearly undiversified and nano sized privately owned business? Probably not, and with good reason. The stake size to play makes it too risky, even if the numbers otherwise check out (and, as covered in the piece, they may not check out here, even at these price levels).
It’s best to start with the Kelly criterion to size investments. Prime housing blows that out of the water.
For that reason alone, I’d pass on this type of ‘opportunity’.
You might be interested though in doing up those 1 Euro deserted properties for sale in rural Italy.
For under £100k you could end up with a bespoke fully restored and refurbished rural retreat of 100ish sq mtrs/1100 sq ft. Obviously there’s all the aggro of supervising the build/renovation though.
Still more enticing IMHO.
@Larsen — There are so many areas of London I’d love to live in! But I do think South Kensington is particularly attractive when you get into the second half of life… I lived there in my very late teens and it was like being in a Disneyland for the metropolis. Never any bother, I once slept behind a wall on Queens Gate Terrace (for reasons… 😉 ) and I felt perfectly safe. London is even safer nowadays (stats-wise). The downside is you need money to really enjoy living there, even independent of the property, though I imagine I’d walk literally everywhere except to far-flung friends if I was there again. (I did before!)
@Gadgetmind — Have you tried redoing that annualised sum based on the cash/equity in, assuming you used a mortgage? Leverage makes all the difference with property, as you know.
@platformer — Completely agree. I know every micro-locale of my nice (but somewhat less salubrious!) market, being a bit of an obsessive, and there’s variation in both pricing and how long things hang around. Also agree about Berkeley (I very recently bought back into it, in fact!)
@CGT101 — Hah, yes, we could sell 365 days where everyone gets to stay one night each. £1,000 a pop (we’d use an 80% mortgage) what could possibly go wrong?! (Well, financial regulations might have something to say about… 😉 )
@George — Yes, broadly I agree that it only really makes sense as a home owner currently, not an investor, even with this price stagnation. And I could only afford to live there by (a) buying somewhere smaller than my existing place, somewhere near the bottom of the ladder and doing it up and (b) being creative with my finances again.
I guess it would make sense in the ‘buy the worst house in the best street’ sense, but I don’t think it’s great for your mental health perhaps to be in that worse house, surrounded by oligarchs. (Obviously I imagine I’d be fine but who knows).
I hear what you’re saying about one-shot property investing. It’s another reason why I’ve always avoided it. But never say never, I’m always learning and some people clearly do well. Albeit perhaps under previous rate/regulation regimes! 🙂
Cheers for the thoughts all.
Hmm. If you’re stuck for material, just do what the tabloids used to do. Write: Phew! What a Scorcher!
And take the week off.