Behavioural finance

Discover how personal vulnerability to financial BS can affect your financial security

Covid restrictions were easing, and I was mildly thrilled to be in the garden of some dear friends – a couple I’ve known for decades. Thanks to lockdown building works, their house had grown since I’d last seen them. So had their twin boys. But my friends still had some personal growth to do. They’ve [...]

Mental accounting is the reason why people treat some kinds of money or assets as intrinsically different to others. It can lead to strange outcomes.

Investing is a soap opera that provokes return-wrecking emotions. So reduce your emotional involvement to that of a car factory robot via automatic investing.

Investor, are you fooling yourself? Probably, but you’re in good company! Here’s what we all have to look out for…

If you want to achieve a big goal (financial or otherwise) making it something you can get your head around first.

Unburden your sins of investing trespass as The Accumulator reveals his dirty laundry. Ooh!

Don’t let anyone tell you passive investing is too straight. It’s actually a lot weirder than you think, but the reasons why are also why it works.

Behavioural finance unpicked the Efficient Market Hypothesis. But is it really the Holy Grail of investing insight?

The zeitgiest is to favour spending money on experiences as opposed to products. But is that any more secure as a route to happiness?

If efficient market theories are flawed, we might well ask whether behavioural finance offers a practical alternative for private investors.