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The reality of making money from iPhone apps

The Tube Changer iPhone app in all its glory

I previously shared my research into developing iPhone apps. The clear message was making money from iPhone apps is not easy.

Of course, before you can make money from your iPhone app, you need to develop the app in the first place.

It’s hard to get a feel for how difficult this would be in practice – the developers of the iPhone apps on the iStore range from one-man bands to multinational software companies.

  • Would I need to effectively start a small software studio to create an app?
  • Or could I hire a friend or two to do the deed, taking on the funding, development risk, project management and marketing in exchange, hopefully, for the rewards?

For some answers, I dropped a line to programmer Paul Dias, who created one of my favourite new iPhone apps, Tube Changer.

Paul’s simple-to-use app tells you where to get on a London Underground train so that you’re correctly placed for the exit at the other end of the journey.

It sounds pretty nerdy, but as a true Londoner I consider it my sworn duty to hurtle through the system as rapidly as a banker running towards a bonus. Tube Changer can save you valuable minutes being stuck behind mobs of Spanish students blocking the platform.

Tube Changer is also interesting because it was created by one man in his spare time – the sort of cheap development process I’d require to keep the risks down and to maximise rewards in the shape of a passive income stream.

To find out more, I batted a few questions back and forth to Paul on email. He was kind enough to reply with pretty extensive answers, as collated below.

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Buy government bonds – eventually

Government bonds are expensive

With the markets up over 50% from the low point, my net worth has risen accordingly. Happy days!

Dangerous days, too, with the usual warning signs:

  • I enjoy checking my portfolio’s value
  • Some of my individual stock picks have delivered excellent returns
  • Even bombed out sectors like commercial property and banks have recovered
  • Barely any holdings have fallen for months (I sold one that did, Clapham House)
  • I’m daring to dream of freedom from salary slavery again

As a buyer during the bear market – and very positive on equities during the March market low – it’s tempting to permit myself a self-congratulatory moment.

Tempting, but experience tells me to resist. Gains lead to complacency, and as an only-halfway passive investor (the head is willing, the heart says not entirely) I need to stay alert. What the market giveth in six months, it can easily taketh away.

Worse, having gone ‘all in’ on equities during the bear market, I’ve not got a properly diversified portfolio.

In particular, I want to buy and hold some government bonds. I currently have none.

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Weekend reading: Peak gold or peak gold price?

Money articles

My regular Saturday comment followed by this week’s blog and financial site links.

I can’t decide whether I should feel frightened at no longer having any exposure to gold, or pleased I’m not taking part in a bubble.

Generally I subscribe to the Keynesian view that gold is a ‘barbarous relic’. I sold my holding in Blackrock’s Gold and General fund during the credit crisis to buy more cheap shares.

Like many modern investors I don’t like gold because it’s a near-useless lump of metal that’s only worth what someone will pay for it.

But equally, I can see that’s what gives it special status when diversifying a portfolio. Gold is uniquely useless, and that makes it a potentially pure bet on money supply, compared to say copper or silver which also have industrial uses.

This week saw the gold price fly past $1,100, and the usual justifications trotted out:

  • There’s an inflation timebomb ticking away, so buy gold
  • Quantitative easing and cheap money threatens the survival of paper currency
  • Central banks in Asia are buying more gold
  • Supply is diminishing while demand is increasing
  • The future is more uncertain — only gold gives certainty

Most of these don’t stand up to scrutiny.

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Can you make money developing iPhone apps?

Could iPhone app development make you rich?

I have been enjoying my iPhone for a few months now, although as I told blogger Len Penzo for this article:

…buyer’s remorse kicked in over my iPhone almost as soon as I bought it.

For a start, I’m not using anything like enough of its functions. The camera isn’t as good as I expected, and 3G coverage is poor where I live. Adding to the misery, like any good money blogger,  I worked out the total iPhone bill in advance for my 18 months minimum ownership, so I know I am paying over $1,500 in your U.S. pesos for the pleasure of this disappointment.

Finally, to buy it I had to track it down via multiple shops and phone calls — there was a run on 3GS iPhones in London at the time — which reminded me how time-consuming buying stuff is.

Since then, I’ve started appreciating my iPhone a little more.

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