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If you want to make easy money, do something hard

The lure of making a killing and escaping the rat race [1] runs deep. It doesn’t matter what gender, postcode, or social class – people of all sorts want a quick fix to their problems.

But fast fortunes don’t tend to come to those who seek them – or at least not the way they’re advertised.

The success of the National Lottery, for instance, is not founded on the great returns on investment you get from lottery tickets.

It could be you, sure. But then it could also be you who discovers you’re fatally allergic to bee stings or that you attract lighting like a church spire.

Vastly more likely, you’ll get two numbers right and be “so close” on a third.

All your life.

What about traditional gambling? Everyone knows the odds suck, and pretty much nobody knows a long-term winner. People don’t walk past betting shops saying to themselves: “Ah, there’s a bunch of fine fellows making their way in the world”. Yet people still gamble.

The list goes on. Day trading and spread betting, daydreaming of being a glamour model [2] or a professional footballer, metal detecting, bank robbing – young or old, man or woman, Northern grump or Southern ponce, somewhere out there is a dubious money making scheme with your name on it.

If you think there isn’t, you probably just haven’t come across it yet.

Aim high, hit low

Indeed, investing can be a sucker’s game, if you let it.

Much of the poor reputation of the financial services industry is well-earned, but we should carry some of the blame for ourselves.

People expect too much – returns without risk – and they expect it too soon. Bad things happen when you confuse getting financially secure with getting rich quick.

Few of us are that bonkers. But most people can be seduced by the idea of superior returns from star fund managers, or from tips in newspapers.

Or else we see that our shares have gone up 30% and our bonds have fallen by 5%, and we think “great, I’ll have some more of that”, shift the whole lot to equities, and then sell out in a panic when the stock market crashes because we’ve no longer got a safety buffer.

I don’t think there’s anything wrong with having 5-10% of your money in a speculative ‘fun’ portfolio if it keeps you from tinkering with your main strategy.

Heck, I don’t think there’s anything wrong with purely active investing in individual shares if you’re realistic about why you’re doing it and what you are likely to achieve.

But trying to make lottery winnings money on a school dinners budget – by gambling with your hard-earned savings and putting your pension at risk in the pursuit of an extra 5% here and 5% there – that’s a recipe for missing your target, and so for excessive beans on toast in your old age.

Fact is, diversified balanced portfolios [5] are not going to turn you into Richard Branson or Steve Jobs. They’re not meant to.

Passive investing [6] is straightforward, easy, and I recommend it.

But if you want to be the next Richard Branson or Steve Jobs, you’re going to have to do something hard, not something easy.

Easy and hard ways to get rich

I know there are a few crooks, flukes, and bankers who have made fortunate or ill-gotten gains from long odds.

But if you look at the vast majority of people [7] who started with nothing and achieve great or early wealth in life – as opposed to modest and meaningful financial freedom [8] – they usually did something difficult, rather than chase easy money.

Here are a few examples.


“Easy” money: Day trading [9], blindly following tips from strangers on bulletin boards, reading about Kondratiev waves and market timing, insider dealing.

Hard but achievable money: Saving vastly more than you spend from an early age into a diversified portfolio, spending your days looking for illiquid micro-cap [10] value investments, setting up your own hedge fund and profiting from other people’s money. (Hey, it worked for Warren Buffett [11]!)


Easy money: Flipping off-plan properties at the top of a bubble, buying into hot property funds at the top of a bubble, using your credit card to secure a buy-to-let that you claim is your own home.

Hard money: Hunting down genuine development opportunities, renovating rundown houses using “sweat equity”, building a solid portfolio of investment property over 5-15 years as a part- to full-time job.


Easy money: Knock up an affiliate website touting cheap life insurance products, spam marketing, anything advertised that claims you’ll make 40-100% a year with no effort.

Hard money: Buying into a proven franchise with a six-figure initial fee, launching a start-up business [12] that serves a genuine need, becoming a contractor or a consultant in your own industry after years of experience and networking.


Easy money: Ripping off 50 Shades of Grey with a Kindle novel about a female banker who likes to step on her underlings in high heels, being an angel investor in a theatre production, blogging about investing [13].

Hard money: Devote 10-20 years to honing your creative passion to the point where you don’t care whether you get paid you love it so much, and then finding a niche audience that is happy to pay you for your talent.


Easy money: Boiler room tout, porn star, drug dealer, as well as deluded ambitions for most of us like celebrity photographer, music producer, or sports star.

Hard money: Corporate lawyer, veterinarian, accountant, amazing plumber, own the boiler room.

If getting rich through investing, punting, or peddling tat was easy, we’d all be in the 99% and the 1% would have Primark to themselves.

The money shot

There will be exceptions. Some porn stars make millions [14], but most are literally one-shot wonders. There will always be a few people who put their net worth [15] into a single growth stock and make a fortune. And I’m sure we haven’t seen the last multi-million selling DIY Kindle novel.

But the odds in all these areas are immense.

A clue is in how easy it is to get going – how simple it is to place your bet.

It’s very easy to buy a share. It’s very easy to start a blog. It’s very easy to take all your clothes off for a man who promises to introduce you to Hugh Hefner.

But none of those things are very likely to make you rich [16].

In contrast, hard things are usually rewarded – if you put the hard work in, or do the hard mental work, or both.

If you cannily buy a rundown property in a great part of town and show up every weekend to renovate it, you might make 20-30% profit. If you do that 10 times, working your way up the chain as you go, you could make a real difference to your life. At the cost of far fewer free weekends!

Is it worth it? Maybe, or maybe not – money isn’t everything [17], and they’re not selling extra time.

It’s for you to decide how much you care about being wealthy [18].

Just don’t expect your sensible savings plan to make you rich quick – because such an attitude is only likely to make you poorer.