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Weekend reading: Economics from the heart

Some good reads from around the web.

A couple of decades ago, a friend of mine wrote a short semi-spoof mathematical proof on relationships and sex.

I don’t remember the specifics – something about numbers of dates versus the chances six months later of certain steamy sexual acts – but for five minutes it was very popular on the Internet (which meant it got emailed around a lot: that was the Internet two decades ago!)

We’ve come a long way since then. Today my friend’s proof would be spread by Twitter and Facebook, and, equally, nobody would bat an eyelid. Applying esoteric academic theory to love and marriage has gone from an undergraduate joke to mainstream respectability.

Personally, I remain very partial to explanations of why I am so much more attractive [1] in my 30s to women than when I was 21 (it’s certainly not my sports car!) or why so few men try to chat up [2] the one ‘Perfect 10 [3]‘ in a bar.

Such theories are full of holes, of course, and desperately short of romance. Yet like all economic theory, pretending the world is populated by Vulcans making purely rational choices (rather than by us nutters [4] who really do inhabit it) can yield interesting insights, and make you feel less frustrated about your partner’s obviously compromised mental state, as this article from Salon [5] explains:

Imagine, for example, a woman who has hooked up with a guy and has to weigh the cost and benefit of either staying the night or sneaking out to get a better night’s sleep in her own bed.

Either way, it’s all about resources and trade-offs,” says Paula Szuchman, author of the upcoming Spousonomics [6].

“If you start thinking instead like, what will he think if I leave, how will I be perceived if I don’t leave, etc., etc., you muddy the waters. If you take out the static and focus on the actual trade-off — sleep or no sleep — you’ll make the right decision. In theory.”

So take heart, mon petit: There’s an equation out there somewhere to mend it!

Happy Valentine’s Day [7]! Let’s keep the gift giving frugal [8] out there.

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