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Buffer ETFs: a strange tale of loss aversion

Buffer ETFs you say? Sounds interesting, what are they all about? Stock market upside with limited downside? VERY INTERESTING! Tell me more!

Oh, there’s quite a lot of jargon isn’t there? [Flips through brochure.] I see. I see. I like this diagram, here. I see what you did there. [Notices funny smell.]

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